SAGE

  • Marketing Analytics Manager

    Location US-CA-Thousand Oaks
    Posted Date 3 weeks ago(4/3/2018 3:20 AM)
    Req #
    17-4940
    # Positions
    1
    Experience (Years)
    5
    Category
    Marketing (US) - Database Marketing
  • Overview

    For over 50 years SAGE has published high-quality authoritative works across the social and behavioral sciences. We are proud of our long-standing tradition of offering innovative content created by influential minds from across the globe. As one of the few remaining, truly independent publishers, we are a publisher, first and foremost. Our goal is to publish leading-edge content that offers innovative teaching solutions, approaches, and perspectives to the disciplines that we serve. We are firmly guided by the needs of our market. We are driven to publishing titles that contribute to the learning experiences of students, the teaching needs of instructors, and the practicing needs of professionals. 

     

    This position will ensure that the US Marketing Analytics Team provides Marketing with the necessary tools and outputs to assess past marketing activities, execute current marketing activities and plan future marketing activities. This position must be a team player and work well with marketing and IT professionals.

     

    To do this, the position will collaborate closely with Senior Marketing Management in identifying, defining and implementing strategies to drive deployment of analytics within the Marketing teams and Marketing campaigns group to ensure full alignment with strategic goals.

     

    This position will also serve as a key business stakeholder in optimizing SAGE’s reporting infrastructure. They will work closely with business owners and IT to gather and document requirements for proposed analytics, reporting, and data projects. They will work with project team leaders and developers and will be involved with reviewing project requirements, design and prioritization.

     

    The position will be a champion for data and analytics use within the Marketing Department and wider business, collaborating with analysts across departments and providing support and training for business users to make effective use of data and analytics to support their own objectives.

     

    This position will also supervise a staff of two: Sr. Marketing Analyst and Marketing Analyst.

    Essential Job Functions & Responsibilities

    The job functions include, but are not limited to, the following:

     

    • Manage the provision of marketing analytics support to the Marketing team
    • Drive organizational usage of analytics to support strategic Marketing goals
    • Champion data quality and analytics initiatives
    • Serve as SAGE data subject matter expert
    • Develop the capabilities of the Marketing Analytics team
    • Analyze business processes, propose solutions to enhance business processes
    • Oversee and help prioritize proposed analytics and data enhancements in close collaboration with marketing services colleagues, the global IT and marketing team
    • Serve as a key business stakeholder in optimizing SAGE’s reporting infrastructure

    Qualifications & Education

    • Minimum 5 years work experience with strong systems and analytical experience required.
    • Prior experience managing the role of an analyst required.
    • Prior experience working with or within a marketing department required.
    • Knowledge of Cognos and SQL required.
    • Excellent skills in Microsoft applications with the ability to quickly learn new applications required.
    • Should have strong communication and project management skills.
    • Knowledge of PowerBI and other reporting and statistical applications an advantage.
    • Ability to run statistical models and simulations preferred.

     

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