The Senior Marketing Manager is a leadership role within the College Marketing Department. The Senior Marketing Manager assists with strategic planning, takes responsibility for higher-level and strategic departmental projects, and mentors or manages staff. The Senior Marketing Manager builds strong working relationships with other key departments, and communicates the College Marketing department’s strategies and plans to other departments and divisions within the company. The Senior Marketing Manager takes a lead role in devising strategies for effective sales direction and support.
The Senior Marketing Manager is also responsible for devising and implementing sales and marketing strategy and plans within assigned disciplines. The Senior Marketing Manager is responsible for maximizing sales by fully exploiting the potential of all sales and marketing channels, a key element of which is the direction of successful sales activity. The position requires 7+ years proven experience in higher education academic publishing, including some combination of experience in sales and marketing, marketing planning and management, targeted direct response marketing and analysis, and budgeting and forecasting. Success is measured as follows: sales against budget, development and implementation of strategic list and title marketing plans, the control of direct marketing and complementary review copy costs, and the effective mentorship or management of assigned personnel.
The job functions include, but are not limited to, the following:
Direct Marketing Planning and Analysis
Any combination equivalent to, but not limited to, the following: