SAGE

Marketing Manager, Video Products

Location US-DC-Washington, D.C. | US-CA-Thousand Oaks
Posted Date 3 weeks ago(2/2/2018 5:01 PM)
Req #
18-4992
# Positions
1
Category
Marketing (US) - Marketing

Overview

 

For over 50 years SAGE has published high-quality authoritative works across the social and behavioral sciences. We are proud of our long-standing tradition of offering innovative content created by influential minds from across the globe. As one of the few remaining, truly independent publishers, we are a publisher, first and foremost. Our goal is to publish leading-edge content that offers innovative teaching solutions, approaches, and perspectives to the disciplines that we serve. We are firmly guided by the needs of our market. We are driven to publishing titles that contribute to the learning experiences of students, the teaching needs of instructors, and the practicing needs of professionals. 

 

The role of the SAGE Video Marketing Manager is to develop and implement effective marketing programs for the SAGE Video product. The Marketing Manager will plan and execute marketing plans within a specified budget, accurately, and on time. The position requires 4+ years marketing or other job-related experience. This job requires the ability to juggle multiple tasks effectively and deal with different personality types across multiple departments at SAGE.

 

The SAGE Video Marketing Manager handles various marketing tasks that will have a positive impact on current and potential business.  The Marketing Manager will also promote and/or administer company approved social media activities, including SAGE-owned blogs, and internal or external social networking web sites.

Essential Job Functions & Responsibilities

 

 

The job functions include, but are not limited to, the following:

 

Act as US lead for SAGE Video and assigned digital products

  • Create and implement plans for direct mail,  non-direct mail (ie. flyers, banner ads, print ads, etc.), email, advertising, and conventions within budget guidelines and on time
  • Integrate new channels for promotions including Content Marketing  and Social Media
  • Oversee annual pricing proposal and implementation
  • Partner effectively with Editorial and Online Products to drive online product enhancements across all platforms
  • Regularly review sales results and measure against targets 
  • Gather and compile information and write marketing reports as needed
  • Contribute innovative ideas to achieving business objectives

 

Copywriting, Editing, Proofreading

  • Ensure quality writing, editing, and proofing of all promotional copy
  • Develop copy for corporate site, direct mail, non-direct mail, email, and online marketing avenues

 

Sales Support

  • Be a strategic partner with sales teams  to maximize sales opportunities
  • Collaborate with sales to roll out regional initiatives
  • Keep sales updated on changes to publishing schedule and news from the industry (awards, reviews etc.)

 

Conference Planning/Attendance

  • Attend conference launch meetings as requested.
  • Determine with marketing managers which materials to send to conferences; request any new non-direct mail jobs as needed
  • Travel to and represent company at 1-3 conventions each year
  • Set up and break down booth as scheduled
  • Conduct sales of product at booth, ensuring accuracy, completeness, and timely delivery (to Customer Care) of any book or journal orders and inquiries
  • Arrange and host special events, as needed

 

Editor/Author/Customer Relations

  • Act as representative of the company when dealing with potential or existing customers and editors
  • When communicating with customers and editors, take appropriate actions to ensure they have a positive experience with and image of the company

 

Qualifications & Education

 

Special experience or qualifications or education:

  • Bachelor’s degree required
  • 4+ years marketing experience required
  • Experience writing marketing copy
  • Experience creating and executing marketing plans
  • Experience working across departments including sales
  • Working knowledge of Microsoft Office programs
  • Excellent written and verbal communication skills
  • Superior planning and organizational skills
  • Proven project management experience preferred

Language - Reasoning - Analytical - & Mathematical Skills

Language skills, reasoning ability and analytical aptitude are mental demands that are not only learned mental skills, but also conditions that call for mental discipline.

• Ability to read, analyze and interpret concepts, documents, etc.
• Ability to maintain confidentiality and work with diplomacy
• Reasoning/problem solving ability
• Superior verbal and written communication skills
• Ability to work with constant interruptions
• Multi-tasking ability
• Project management ability
• Effective internal/external customer/vendor communication
• Ability to effectively manage vendor, freelance or consulting relationships
• Ability to effectively manage author relationships
• Ability to meet deadlines and work professionally under pressure
• Ability to plan and manage multiple projects and effectively multi-task
• Proficient mathematical skills
• Ability to effectively manage budgetary responsibility and analyze costs
• Ability to manage and motivate external professional relationships with internal staff
• Ability to effectively make presentations to internal/external groups
• Sales and negotiation skills
• Effective decision making

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