The Senior Marketing Manager is a leadership role within the College Marketing Department. The Senior Marketing Manager assists the Director with strategic planning, takes responsibility for higher-level and strategic departmental projects, and mentors staff. The Senior Marketing Manager builds strong working relationships with other key departments, and communicates the College Marketing department’s strategies and plans to other departments and divisions within the company. The Senior Marketing Manager takes a lead role in devising strategies for effective sales direction and support.
The Senior Marketing Manager is specifically responsible for devising and implementing sales and marketing strategy and plans including market entry, market development, sales training and first edition readiness/launch plans within assigned disciplines (Economics). The Senior Marketing Manager is responsible for maximizing sales by fully exploiting the potential of all sales and marketing channels, a key element of which is the direction of successful sales activity. The position requires a minimum of 7 years proven experience in higher education publishing, including some combination of experience in sales and marketing, marketing planning and management, targeted direct response marketing and analysis, brand development/management content marketing, digital marketing, social media as well as budgeting and forecasting. Specfic subject area experience in Economics is strongly preferred. Success is measured as follows: sales against budget, development and implementation of strategic list and title marketing plans, the control of direct marketing and complementary review copy costs..
Creation and Implementation of Marketing Plans
Sales Direction and Support
Direct Marketing Planning and Analysis
Budgeting and Forecasting
Product and Market Knowledge
Editorial and Production Input and Support