The Marketing Specialist will support the goals of the Corwin E-Learning Marketing department in the development and implementation of marketing plans and programs, within specified budget and deadlines. The Marketing Specialist will assist and, in some cases, serve as the lead and execute marketing efforts such as email campaigns, print and digital advertisements, collateral, brochures, webinars, sales support needs, and the website with minimal direction. Because this position will be supporting the E-learning efforts at Corwin, there is an emphasis on strong digital marketing experience including SEO, SEM, remarketing, analytics, A/B testing, and social media marketing. The position requires a minimum 3 years marketing or other relevant job experience. This job requires excellent organization and planning skills, the ability to prioritize between multiple tasks, a strong proficiency in written and verbal communication, and an aptitude for attention to detail.
Development and Implementation of Marketing Plans
Campaign, Website, and Social Media
Product and Market Knowledge
Conference Planning and Attendance