Responsible for playing a central contributing role to successfully planning, executing and reporting on the strategic marketing planning, marketing program implementation, operations, and budgeting for the Corwin Professional Learning Services (PLS) line. The Executive Marketing Manager, is responsible for managing marketing staff, and is accountable for achievement of marketing key performance indicators (KPIs), the development and implementation of creative marketing and sales support strategies for the PLS product line. The Executive Marketing Manager will work in close collaboration with the VP of Marketing, the Marketing Director of Publishing Operations, Editorial, Sales, and Learning teams to successfully position and sell Corwin workshops, programs, and other derivative products to the Education market; and contribute to overall company initiatives and strategies.
Has leadership and management responsibility for the Corwin Marketing PLS team, will oversee, develop and implement creative marketing and sales support strategies for all related programs and services including the Visible Learning Plus (VLP) program. Responsible for marketing plans, DM and online marketing campaigns, Social Media and content marketing strategies, programs related website strategy, marketing reporting, lead nurturing, capture and tracking, sales collaboration and sales support materials, integrated sales and marketing strategies, market and competitive intelligence, sales product training, and sales presentations.
Product and Market Knowledge
Budgeting and Forecasting
Creation and Implementation of Marketing Plans
Sales Direction and Support
The job functions include, but are not limited to, the following: