The Marketing Manager is a strategic position in the college books division, responsible for devising and implementing sales and marketing strategy and plans within assigned disciplines. The Marketing Manager is responsible for maximizing sales by fully exploiting the potential of all sales and marketing channels, a key element of which is the direction of successful sales activity. The position requires 3-5 years proven experience in higher education textbook publishing, including some combination of experience in sales and marketing, marketing planning and management, targeted direct response marketing and analysis, and budgeting and forecasting. Success is measured as follows: sales against budget, development and implementation of strategic list and title marketing plans, and the control of direct marketing and complementary review copy costs.
The job functions include, but are not limited to, the following:
Direct Marketing Planning and Analysis
Any combination equivalent to, but not limited to, the following: