SAGE

Marketing Specialist, Professional Learning Services, Remote

Location US-CA-Thousand Oaks
Posted Date 1 month ago(6/29/2022 3:04 PM)
Req #
22-6322
# Positions
1
Category
Marketing (US) - Marketing

Overview

Corwin seeks a Marketing Specialist to support the development and implementation of marketing plans for professional learning services. The Marketing Specialist will manage a small product portfolio and will also serve as a lead on department projects. In addition, the Marketing Specialist will execute email campaigns, advertisements, collateral, brochures, webinars, sales support, website enhancements, and social media campaigns with minimal direction. The ideal candidate will be passionate about marketing and will be able to create marketing strategies using current and creative approaches.

 

This position is based in a remote home office anywhere in the U.S. and is available immediately. Occasional travel for organizational meetings, industry events, or Corwin events may be required.

 

The position is advertised as a Marketing Specialist position; however, we encourage qualified candidates of varying levels of experience to apply. The final position offered to the successful candidate may range from Marketing Associate to Marketing Specialist, depending on the candidate’s qualifications and level of experience.

Essential Job Functions & Responsibilities

Develop and implement marketing plans:

  • Support the implementation of strategic, multi-channel sales and marketing plans as directed in a timely and responsive manner
  • Create marketing plans for assigned products with manager’s guidance
  • Conduct market research to identify key associations, publications, and promotional opportunities to support marketing planning
  • Schedule webinars, develop and implement campaigns to generate and nurture leads, and prepare presentation materials
  • Coordinate market research initiatives, including focus groups, interviews, and surveys
  • Complete ad hoc projects as identified by manager

 

Manage campaigns across marketing channels:

  • Create ads, email campaigns, social media campaigns, and brochures with minimal guidance
  • Be able to effectively collaborate with designers and advertising specialists to develop creative projects and advertising campaigns
  • Track and report on campaign success
  • Facilitate website changes to keep content fresh and current, including creating landing pages
  • Develop and re-purpose high-quality content assets appropriate to each phase of the sales funnel
  • Write engaging copy that supports business objectives, uses keywords, and adheres to established brand guidelines and voice
  • Incorporate social media and blogging into your campaign strategies
  • Use marketing automation and data analysis to build multi-channel, customer-focused campaigns and be able to pull your own reports and audience segments

 

Develop product, market, and process knowledge: 

  • Continually develop product, market, and competitor knowledge through conventions, editorial, author, and customer communication, as well as online research
  • Serve as a lead on departmental projects, including being a liaison with other departments on key Corwin initiatives

 

Maintain customer and author relationships: 

  • Act as representative of the company when interacting with potential or existing customers and authors
  • When communicating with customers and thought leaders, take appropriate actions to ensure they have a positive experience with, and image of, the company

Qualifications & Education

  • 2+ years of experience in marketing or a related field
  • Experience developing & executing successful multi-channel marketing campaigns
  • Marketing automation experience highly preferred
  • Ability to work independently and collaboratively
  • Strong communication, organization, and writing skills
  • Ability to travel to 2-3 conferences per year

 

About Corwin

 

  • At Corwin, we believe that allchildren can learn and that all means ALL. We believe that knowing our impact is a privilege and a responsibility. We believe that education is the cornerstone of a just, stable, and thriving society. We believe in the fierce urgency of now - it is reflected daily in our work and our actions. We believe that every child deserves a great education, not by chance, but by design.
  • We are committed to principles of educational and social justice and share a moral imperative to provide welcoming and affirming spaces of learning for historically marginalized populations of students, as well as our own employees.
  • Our stakeholders are learners all over the world who we invest in and want to see live rich, abundant lives through education. We love that being an independent, privately held, family-owned company—under our parent company, SAGE—allows us to offer resources and services that come from a deep-welled vision about the purpose of education. We are sustained by our long legacy of visionary and courageous publications.

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